Apple has entered the foldable smartphone market with the launch of its iPhone Duo, a premium device starting at $1,999 in the United States, as the company seeks to attract consumers with its larger and more versatile display.
The device is designed to support work, entertainment, and content creation through its expanded screen. In addition, Apple highlights its potential to serve as a personal artificial intelligence hub.
However, despite these features, the phone’s high price and broad marketing approach have raised questions about its target audience. Analysts say it remains unclear whether the device is mainly aimed at professionals, entertainment users, or consumers seeking the latest premium technology.
Nevertheless, Apple’s strong brand and loyal customer base could drive significant early demand. Counterpoint Research estimates that the company could sell nearly 6 million units by the end of 2026.
Meanwhile, competition is already well established, with Samsung leading the foldable market, while companies such as Google and Huawei also offer competing devices.
Apple faces the challenge of turning the iPhone Duo’s technological appeal into broader consumer demand beyond early adopters.
