Jeff Bezos’s secretive artificial intelligence venture, Project Prometheus, is reportedly approaching a valuation of around $38 billion after raising approximately $10 billion in fresh funding, according to the FT reports.
The company, which was launched in November 2025 and co-founded with AI researcher Vik Bajaj, is focused on developing “physical AI” systems designed for real-world industrial applications, including manufacturing, aerospace engineering, and semiconductor production, rather than purely digital tools such as chatbots. Meanwhile, a company spokesperson declined to comment on the ongoing fundraising process.
Although still largely secretive, the startup has been rapidly expanding its presence in the artificial intelligence sector.
In addition, it has been attracting experienced engineers from leading firms such as OpenAI, Google DeepMind, and xAI, while also growing its operations in San Francisco. As a result, its workforce is estimated to be between 50 and 200 employees.
At the same time, Project Prometheus is entering a highly competitive industry dominated by established players, including OpenAI, Google DeepMind, Anthropic, and xAI.
However, unlike many competitors that focus mainly on language models and digital assistants, Prometheus is concentrating on AI systems that interact directly with physical environments and industrial processes. Therefore, analysts suggest this strategy could give it a unique position in the market if successfully executed.
Furthermore, Bezos is reportedly exploring wider investment opportunities in the AI sector, including discussions with investors in the Middle East and Southeast Asia about a potential fund that could reach $100 billion. Consequently, this fund would aim to support companies and technologies aligned with next-generation AI development.
With strong financial backing and a clear industrial focus, Project Prometheus is increasingly emerging as one of the most closely watched new entrants in the global artificial intelligence race.
